InDesign gives you typographic control nothing browser-based can match, and for anything genuinely going to print, it remains the right tool. The mismatch appears when a document built for a fixed printed page gets used to deliver a pursuit that will actually be read on a phone. This comparison covers what InDesign does better than anything else, and what a pursuit loses when it stays locked in a PDF.
About the Author
Kitae Kim
Architect with 10 years of experience in design and client communication. Co-founder of Foveate, the pursuit and client experience platform for AEC firms. Former studio lead who saw too many winning designs lose to worse proposals.
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This article is part of our guide to comparing Foveate to the tools you already use.
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