Lead generation for architects
Find clients before they start looking for an architect.
Foveate Pursuits watches for signs a company is about to build, finds the person to talk to, and drafts a first email. You decide what gets sent.
We set it up for you, or you run it yourself for free.
Halden Health is hiring a capital projects manager.
The listing says a new outpatient clinic is planned.
Person to talk to
Dana Ortiz, Director of Facilities
Matched your words
new cliniccapital projects
A made-up example.
Why timing matters
Projects start long before anyone calls an architect.
By the time a client asks around or puts out an RFP, another firm may already be in the room. The signs show up earlier, in posts and job listings.
Foveate Pursuits spots the signs here
01
Something changes
They raise money, find a site, or hire a new leader.
02
They start planning
They post about it and hire people to run it.
Most firms hear about it here
03
They look for an architect
They ask around for names, or put out an RFP.
04
They choose
A shortlist, an interview, then a winner.
How it works
From everyone who builds to the few worth an email.
Software companies call this GTM engineering: a system that finds clients, instead of doing it all by hand. This is the same idea, built for architects. The small labels are what the tech world calls each step.
- Find
List building
Companies that build what you design, and who runs their projects.
- Fit
Ideal client profile
Keeps the ones that match your sector, size, and region.
- Timing
Signals
Keeps the ones showing signs they may build soon.
- Skip
Suppression
Leaves out clients, friends, and recent contacts.
- Write
Outreach
Drafts a short first email in your voice, with why now.
- You
Human in the loop
You read it, edit it, and send it yourself.
What you get
A short list, each with a reason to write.
Every lead comes with who they are, why now, and a first email. You decide who hears from you.
When they say yes, show your work in Foveate →Dana Ortiz
Director of Facilities, Halden Health
Why now
Posted a job for a capital projects manager, and wrote that a new clinic is in the works.
- Healthcare
- In your region
- Not a client
- Not contacted lately
First email, yours to edit
Hi Dana, congratulations on the new clinic. We have designed outpatient clinics in the region and would be glad to share what we learned. Open to a short call?
A made-up example.
Get started
Two ways to start.
Done for you
We set it up
We build it around your firm, then teach your team to run it.
- 01LookWe learn how you win work today.
- 02BuildWe tune it to your clients, region, and voice.
- 03LaunchWe test it and hand it to your team.
Do it yourself
Free and open source
Download the skills and run them in Claude Code. Good if someone at your firm likes to tinker.
- 01DownloadGet the skills from GitHub.
- 02ChangeEdit them to fit your firm.
- 03RunRun them in Claude Code.
The repository link will be added at release.
Frequently asked questions
- What is Foveate Pursuits?
- A free, open-source set of Claude Code skills that helps an architecture firm find new clients. It finds companies that build what you design, watches for signs they may build soon, checks who fits, and drafts a first email for you to send.
- What is GTM engineering?
- GTM stands for go-to-market: how a business finds and wins clients. GTM engineering means building that as a system that keeps running, instead of doing it all by hand. Software companies use it to find customers. Foveate Pursuits brings the same idea to architecture firms.
- Will it send emails by itself?
- No. It writes a draft. You read it, change it, and send it yourself. Nothing goes out unless a person says yes.
- What is a signal?
- A sign that a company may build soon, like a post about a new site, a new office, or a job listing for someone to run their projects. You choose what to watch for, and the toolkit keeps the real ones.
- We get most of our work from referrals. Is this for us?
- Yes. Referrals still matter. This adds a steady way to meet the clients who have not heard of you yet, before they start asking around.
- Do we need to use Claude Code?
- The skills are written for Claude Code, so running them yourself means using Claude Code. If we set it up for you, we handle that part. Does your firm have rules about AI tools? Tell us on the first call.
- What about our CRM or client list?
- The toolkit can check a client list so it does not write to clients or to people you wrote to lately. Linking it to your own CRM is set up for your firm, and what can be linked depends on your system.
- Do we need Foveate's presentation software?
- No. The toolkit works on its own. If you want to show your work to a new client, Foveate can build the presentation. It is a separate product.
Let's find your next project.
Book a demo. We'll look at how you win work today, and what a system for your firm could look like.
Prefer to write first? team@foveate.com